What is BOLDR?
BOLDR is a brand of activewear for the urban adventurers around the world, connecting people through the spirit of adventure. BOLDR is about making the world a bolder and better place through the #BeBOLDR movement - so let BOLDR be part of your journey.
WHO WEARS BOLDR?
Someone who puts on a BOLDR product is a part of the #BeBOLDR movement – a movement for those who seek adventure in life.
Those who wear BOLDR are those who enjoy all types of outdoors – from the wild jungles abroad to the urban jungles at home. BOLDR products are for those who live an active lifestyle, who search for adventure in their everyday lives. BOLDR wearers are stylish, but prefer a bit of function with their form.
A BIT ABOUT BOLDR
Created in Singapore, to co-founders Travis, Leon and Isa – BOLDR was founded to create active urbanwear watches and apparel for the men and women traversing the urban outdoors around us. BOLDR creates products that assist and enhance the lives of those who put them on – blending the perfect balance of style, form and function.
BOLDR believes in the 5C’s – these 5 tenets are what we believe in and what we represent.
Confidence – Everyone needs a bit of confidence to kick-off their adventures.
Courage – The #BeBOLDR movement is about being bold enough to do what it takes. Caliber – Striving for clarity and transparency, while being honest in both our victories and mistakes.
Connectivity – The world’s a wide and wonderful place, and it gets even better when we connect with one another.
Collective – Everyone in our movement is part of a global collective of adventurers on their own adventures.
THE BOLDR VISION
We want to make the world a BOLDR place, a world without boundaries, where challenges are just the start of your next adventure. Living life BOLDR means living life without barriers – where people around the world are connected by their spirit of adventure.
THE BOLDR MISSION
BOLDR connects you by making you a part of the #BeBOLDR movement, where nothing should hold you back from experiencing the adventure in life. Whether you’re climbing mountain peaks or exploring the urban jungle, let BOLDR be a part of your next adventure.