Looking Towards The Light At The End Of The Tunnel
What a year it's been! The entire planet found out the hard way that life is not to be taken for granted, and the human spirit can rise to any challenge with patience and adaptability. A tough teacher, Covid-19 affected countless businesses including ours, but we managed to pull through and keep on ticking. And that is thanks to the never-ending support of our community, for whom we are eternally grateful.
I myself was quarantined for 2 weeks as a Covid suspect (I made it out fine), and during this time was inspired to pay tribute to the tireless healthcare workers. We created the Venture Field Medic and vowed to donate $30 from every sale to Covid relief efforts. The watch had a great reception and continues to sell well, raising over $7000 for charity to date.
We also released the Venture Rally inspired by our rally-driving brand ambassador Daniel Wells, and a brand new line-up of Odyssey dive watches. Their toned-down 40mm cases gave the Odyssey family a sleeker look while retaining its dive-ready toughness. Not forgetting new additions to the Expedition family, namely the El Capitan and Dune 7, both sporting canvas straps and an appetite for adventure.
BOLDR was proud to have collaborated with our friends at Windup Watch Shop and The Boys’ Brigade in Singapore, as well as on-going collaborations which we can’t wait to announce in the near future. 2021 looks bright and promising with lots in store, so stay tuned to our channels for what’s to come! In the meantime, read about our work with BOLDR Ambassadors and social outreach on our website's B-Roll
I’d like to wrap up by wishing you the very best in the coming year. We hope to take BOLDR to greater heights with you by our side, and we highly appreciate the ideas and feedback we continue to receive. As always, feel free to reach out to our team at any time for assistance. If you can spare a few minutes, this link below will take you to a brief survey - we'd greatly appreciate your input! https://www.surveymonkey.com/r/BOLDRSurvey2020
I chose the picture above because I felt it summed up the year nicely. No matter how bad things get, there is always light at the end of the tunnel. Happy New Year to you and yours!