The Return Of BOLDR’s Most Requested Model - Expedition I (2022)
BOLDR Supply Company jubilantly announces the return of the original Expedition model, which was discontinued after its sold out run in 2018. The watch has remained the company’s most highly requested watch to return by fans who frequently send emails and messages over BOLDR’s social media. After 4 years, the time has finally arrived - dedicated to the undying support shown by fans, 3 new models will be available with an integrated stainless steel bracelet as an add-on option.
The Expedition series has been the top choice for field watch fans ever since its inception in 2018, selling out within a few months of its release. A tough, adventure-ready watch with impressive features to go along with its attractive design, it didn’t take long for fans to spread the word and clear out stocks from partner retailers and orders from BOLDR’s website.
Among its quality features are a durable stainless steel case, sapphire crystal, Swiss Sellita SW200-1 movement, and matching canvas strap that can be switched out for a stainless steel bracelet. This combination of features is a key reason why the Expedition series is loved by real world explorers and athletes such as our Brand Ambassadors Mikael Strandberg and Bee Oh Kim. While they both own the Expedition II (2019), our newest ambassador Jukka Viljanen is a proud owner of an Expedition Rub’ al Khali.
It was Jukka, a Finland-based ultra athlete, who inspired the naming of this new collection through his brave solo ventures, often covering vast distances on foot. In December of 2021, Jukka attempted a solo run across the unforgiving terrain of the Rub’ al Khali desert which he did not complete. He has set his sights on another attempt for early 2023.
This Expedition also comes with an option to add an integrated stainless-steel bracelet, built specially for all models in the Expedition I series, which includes the 2018 models. The default strap is made from quality canvas material and wears comfortably on the wrist with a pleasant softness, providing great support to stainless-steel case. Fans of full stainless-steel watches can simply purchase the specialized bracelet which integrates perfectly with the lugs for a neat finish.
The Expedition models are traditionally named after majestic formations in the natural world, thus far revolving around elevated structures eg. Mount Everest, Mount Eiger, El Capitan, etc.. The 3 new models have taken on a new theme which is deserts, namely Expedition Karakum, Expedition White Sands, and Expedition Rub’ Al-Khali respectively.
Founder Leon Leong remarks on BOLDR’s excitement to release the new models. “We are always listening to the requests of our fans, and we can’t wait to drop this announcement on unsuspecting fans of the original Expedition watches. With a new dial layout in the original case, we trust this will be the latest fan favorite.”
The watch houses tough features that are itching for adventure - an unrelenting 316L stainless steel case rated for 200m water resistance, matching canvas strap, and a durable sapphire crystal. Powering its core is a highly resilient Swiss SW200-1 Sellita movement, topped off with an optional custom stainless steel bracelet.
The Expedition I packs a great deal of value into one timepiece. Choose from three striking new models, with each model limited to 300 pieces that are individually serialized. Available from 10th March 2022.
BOLDR Supply Company designs watches and gear to be worn, used and abused every day. When you wear a BOLDR product, you’re becoming part of a global #beBOLDR movement - a shared passion for the adventurous side of life, with a watch that’ll never leave your side.
Click here to download our Media Kit for The BOLDR Expedition I (2022)